Welcome Home
How do you increase diverse national and international travel to Chicago when the political environment and media coverage has put you at a disadvantage?
You invite travelers to experience the real Chicago—an immersive and innovative city where the minute you arrive you feel right at home.
We created an inclusive campaign that showed no matter where you're from, who you love, or how you move, in Chicago you'll feel right at home. The campaign launch video set the tone by showing that home isn't always where you're from, it's where you fit right in.
Welcome Home OOH
The OOH, digital and print utilized the juxtaposition of a headline with the tonality home and a dynamic Chicago image to highlight our content areas of food, attractions, theater, and more.
The body copy highlights the diversity of the experience to show there's something for everyone.
Media was purchased in 10 global destinations and trans-created to connect with local audiences.
