We Agree On

No one does superlatives quite like the food industry. The Best Burger, King of Falafel, and No.1 Pizza will never agree on who's truly the best.

But there's one thing they will always agree on: Coca-Cola.

Food is subjective. Circumstances can transform an eating experience and people’s tastes are just different. What’s the best to some of us is mediocre to the rest of us. But we all can agree that the best food should be washed down with a Coca-Cola.

In a country with more than 650K restaurants, it’s hard to say who’s the best. But it’s easy to find people saying they are.

We drove thousands of miles across America, stopping by dozens of restaurants that call themselves the best in various categories of cuisine. Along with us was a photography crew capturing all their facades.

The strategy had one clear goal: instead of determining who’s right (“the best”), we sought to decide something indisputable. Coca-Cola was plastered on their menus and signs. They all agree on Coca-Cola being the best complement to their falafal, burgers, and pizza.