Giforade
Instead of a $5 million Super Bowl spot teen athletes would scroll past, we recruited the internet's most influential GIF makers and gave them real NFL footage to remix, launching the day before the game.
Made for the internet, not around it.
Teen athletes weren't going to sit through a $5 million Super Bowl spot. They'd scroll right past it. So instead of buying a media moment, Gatorade earned one: recruiting the internet's most influential GIF makers and handing them real NFL footage to remix, launching the day before the game.
Over 200 branded GIFs went out. In a single day, Gatorade went from nonexistent to a top 10 brand on Giphy.
Views on Giphy in a single day, more than the Super Bowl itself, off a very small media buy. That grew to 420 million views within 8 weeks.
The Results
Awards
Talented Partners
Agency
VML
Strategy
Chase Cornett
MDMark Renken
Maddie Umali
Creative
Tony Snethen
ECDGlen Scott
GCDScott Lichtenauer
Kyle Gracey
Maggie Searle
& many more
Social
Charles Gooch
Madeleine Stroth
Tate Steinlage
Maggie Glenski
Business Leads
Chuck Searle
CCOStephanie DeCelles
MDAbby Fraser
Matt Smith
Amber Allen