Elevate How You Hydrate
smartwater was launching a new, reformulated alkaline water with a higher 9.5+pH, and wanted to get the word out to a premium, active lifestyle target.
Our team came up with the “Elevate How You Hydrate” campaign, including an influencer-studded long form spot directed by Henry Schofield, and stunning lifestyle photography with Marcus Eriksson.
The Elevate How You Hydrate campaign ran for over a year. It included brand new product photography, animated Times Square boards, social extensions, and live events in NY and LA.
Same Kid
We spun off a different, lighter flavor of our Elevate How You Hydrate campaign for smartwater Alkaline, and told the story of Pete Davidson, a guy who insists that he’s still the same old kid from Staten Island, just a little bit… elevated.
Awards
2024 Gold ADDY